The secret to effective networking in a co-working space

co-working space

Every blog, article or any person who has experienced a co-working space talks about its countless benefits, one of them being- excellent networking. When people from different academic backgrounds and varied interests work together under the same roof, then there is bound to be some constructive communication. But, the question here is how to make these interactions effective and productive for your business. Here are four secrets that can transform the way you network in your co-working space.

Break the ice, start the conversation

A conversation which isn’t business related is the best opportunity to connect. From a simple hello, a quick chat on a coffee run or a fun discussion at common events, coworking spaces provide a host of opportunities for you to network better. The focus should be on making connections and having a conversation, as compared to seeking for an opportune moment to pitch your business.

Share ideas, opinions and knowledge

Sharing information that can add value to someone else’s work or life will not only help a co-worker but also lead to future gains. Sharing does not involve giving away your trade secrets or your next business idea; it merely means imparting knowledge. A co-working space emanates of openness, innovation and creativity. Using this to your advantage will put you on the receiving and giving end of useful knowledge.

Let your passion speak for itself

When people say, ‘Do what you love, and you’ll never have to work a day in your life’, they’re almost a hundred percent right. No amount of hard selling can replace passion. If you’re passionate about what you do, it will automatically show in your work. Selling your product involves making your customers familiar with it and getting them to buy it. On the other hand, your passion sparks curiosity and helps you build relationships.In such a situation, your co-worker might not need your product. Once they see your passion and your friendly nature, they’ll feel a need to recommend you to others because they like you and want to be helpful.

Socialize, not just network

A great perk of a coworking space is the opportunity to attend various events. Shared cafeterias are also another added benefit. Such situations create a friendly environment, which becomes an ideal place to start building new connections. However, building connections shouldn’t be your only goal, rather socialising and getting to know your co-workers is equally essential to help your business grow. So, use events and cafeteria’s to your advantage and never hesitate to talk to other people. Places like these attract people who are open-minded and looking to build connections.

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